Case Study: Localizing Potato Chips

The term localization is the process of adapting a product for a specific region or country. This term is most commonly used when referring to software, web or other high-tech products. However, this concept of adapting a product to can be applied to meet the needs of any particular language, culture or target population. In this case study, we take a look at localizing potato chips which is both tongue-in-cheek and serious, to examine what elements are involved in adapting a production for international distribution.