Posts Tagged ‘Marketing’

Avoid String Concatenation in Applications to be Localized

String concatenation should be avoided as much as possible in the computer programming of applications and UIs that may someday be localized …

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Webinar Tips from the Trenches

Whether you are charging for attendance or offering webinars for free, you want your attendees to have a positive reaction. …

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Advice: International Business Expert – Accessing Overseas Markets

Becky DeStigter is an international business expert and Director of International Operations for a start-up software company. We asked her …

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Book recommendations: cross-cultural communication for global bussiness

After our recent Twitter chat on Intercultural Communications in International Business that was part of the International Business Topics Chats …

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Twitter Chat on Intercultural Communication

Join us for a Twitter chat on Intercultural Communication for International Business! We will discuss how to use intercultural communication …

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Localization Digs Deep: Kit Kat Bars in Japan

I came across another example of the “localization” of food products. National Public Radio broadcast a piece on how the …

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Transcreation Defined

Transcreation is a new buzz word in the localization business. However, the idea behind this term has been around for …

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Potato Chips: A Localization Case Study

Returning from a recent trip to France, I purchased a bag of Lay’s potato chips at the airport in Paris …

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