Whether you are charging for attendance or offering webinars for free, you want your attendees to have a positive reaction. …

Becky DeStigter is an international business expert and Director of International Operations for a start-up software company. We asked her …

After our recent Twitter chat on Intercultural Communications in International Business that was part of the International Business Topics Chats …

Join us for a Twitter chat on Intercultural Communication for International Business! We will discuss how to use intercultural communication …

I came across another example of the “localization” of food products. National Public Radio broadcast a piece on how the …

Transcreation is a new buzz word in the localization business. However, the idea behind this term has been around for …

Returning from a recent trip to France, I purchased a bag of Lay’s potato chips at the airport in Paris …