Posts Tagged ‘Marketing’

Interview with Eve Bodeux

I was recently interviewed by Tess Whitty for her podcast Marketing Tips for Translators. It was a lot of fun […]

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Avoid String Concatenation in Applications to be Localized

String concatenation should be avoided as much as possible in the computer programming of applications and UIs that may someday be localized […]

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Webinar Tips from the Trenches

Whether you are charging for attendance or offering webinars for free, you want your attendees to have a positive reaction. […]

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Advice: International Business Expert – Accessing Overseas Markets

Becky DeStigter is an international business expert and Director of International Operations for a start-up software company. We asked her […]

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Book recommendations: cross-cultural communication for global bussiness

After our recent Twitter chat on Intercultural Communications in International Business that was part of the International Business Topics Chats […]

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Twitter Chat on Intercultural Communication

Join us for a Twitter chat on Intercultural Communication for International Business! We will discuss how to use intercultural communication […]

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Localization Digs Deep: Kit Kat Bars in Japan

I came across another example of the “localization” of food products. National Public Radio broadcast a piece on how the […]

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Transcreation Defined

Transcreation is a new buzz word in the localization business. However, the idea behind this term has been around for […]

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Potato Chips: A Localization Case Study

Returning from a recent trip to France, I purchased a bag of Lay’s potato chips at the airport in Paris […]

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