Posts Tagged ‘Cross Cultural’

Localization Digs Deep: Kit Kat Bars in Japan

I came across another example of the “localization” of food products. National Public Radio broadcast a piece on how the …

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Transcreation Defined

Transcreation is a new buzz word in the localization business. However, the idea behind this term has been around for …

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Potato Chips: A Localization Case Study

Returning from a recent trip to France, I purchased a bag of Lay’s potato chips at the airport in Paris …

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Going International? Take this Advice…

The Wall Street Journal shares suggestions and examples in an article on how to avoid cultural gaffes by getting the …

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