Success Abroad
I just read a very interesting article at the Thunderbird School of Management’s website about the success of various American …
Read MorePosts Tagged ‘Cross Cultural’
Advice: International Business Expert – Accessing Overseas Markets
Becky DeStigter is an international business expert and Director of International Operations for a start-up software company. We asked her …
Read MoreBook recommendations: cross-cultural communication for global bussiness
After our recent Twitter chat on Intercultural Communications in International Business that was part of the International Business Topics Chats …
Read MoreInternational Business Topics: Chat #1
Intercultural Communications in International Business On October 6, 2010, Eve Bodeux of Bodeux International (Twitter name: @ebodeux) and Becky DeStigter …
Read MoreTwitter Chat on Intercultural Communication
Join us for a Twitter chat on Intercultural Communication for International Business! We will discuss how to use intercultural communication …
Read MoreLocalization Digs Deep: Kit Kat Bars in Japan
I came across another example of the “localization” of food products. National Public Radio broadcast a piece on how the …
Read MoreTranscreation Defined
Transcreation is a new buzz word in the localization business. However, the idea behind this term has been around for …
Read MorePotato Chips: A Localization Case Study
Returning from a recent trip to France, I purchased a bag of Lay’s potato chips at the airport in Paris …
Read MoreGoing International? Take this Advice…
The Wall Street Journal shares suggestions and examples in an article on how to avoid cultural gaffes by getting the …
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