Posts Tagged ‘Culture’

Book recommendations: cross-cultural communication for global bussiness

After our recent Twitter chat on Intercultural Communications in International Business that was part of the International Business Topics Chats …

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Twitter Chat on Intercultural Communication

Join us for a Twitter chat on Intercultural Communication for International Business! We will discuss how to use intercultural communication …

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Key Advantages of Professional Translation

I asked professional English to Swedish translator Tess Whitty to summarize a previous article she had written on the key …

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Localization Digs Deep: Kit Kat Bars in Japan

I came across another example of the “localization” of food products. National Public Radio broadcast a piece on how the …

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Transcreation Defined

Transcreation is a new buzz word in the localization business. However, the idea behind this term has been around for …

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Potato Chips: A Localization Case Study

Returning from a recent trip to France, I purchased a bag of Lay’s potato chips at the airport in Paris …

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US Hispanics Want Well-Translated Sites

The US Hispanic Spanish-speaking market is growing and is a market that often cannot be ignored. However, that population is …

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