Localization Digs Deep: Kit Kat Bars in Japan
I came across another example of the “localization” of food products. National Public Radio broadcast a piece on how the …
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I came across another example of the “localization” of food products. National Public Radio broadcast a piece on how the …
Read MoreTranscreation is a new buzz word in the localization business. However, the idea behind this term has been around for …
Read MoreReturning from a recent trip to France, I purchased a bag of Lay’s potato chips at the airport in Paris …
Read MoreThe US Hispanic Spanish-speaking market is growing and is a market that often cannot be ignored. However, that population is …
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