Articles

I came across another example of the “localization” of food products. National Public Radio broadcast a piece on how the …

Transcreation is a new buzz word in the localization business. However, the idea behind this term has been around for …

Returning from a recent trip to France, I purchased a bag of Lay’s potato chips at the airport in Paris …

Software companies often approach the localization of their product by asking their international resellers to take charge of adapting their …

Intrernationalization is the process of making the “wrapping” around a product flexible so that it can easily be adapted for …

A text book definition of translation is “a written communication in a second language having the same meaning as the …

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There is no excerpt because this is a protected post.

The US Hispanic Spanish-speaking market is growing and is a market that often cannot be ignored. However, that population is …

Localization is the process of adapting a product for a specific region or country. Involving more than just translation, localization …

Download the International English Manual written by Mable Amador and Yvonne Keller of the Los Alamos National Laboratory, that is …

The Wall Street Journal shares suggestions and examples in an article on how to avoid cultural gaffes by getting the …

The characteristics of a professional translator include: training in translation theory and techniques education in both source and target languages …

Living outside one’s birth country is becoming more and more common–more so than at any time in history. Overall, it …

Use of translation memory is standard within the localization and translation industries and is beneficial for clients in the short- …