I asked professional English to Swedish translator Tess Whitty to summarize a previous article she had written on the key …

Several first-time presenters have asked for some tips on presenting at the ATA conference so I thought I’d write a …

This post contains links for attendees at my presentation “Vendors &You: A Positive Partnership from the Start” at the recent …

I came across another example of the “localization” of food products. National Public Radio broadcast a piece on how the …

Transcreation is a new buzz word in the localization business. However, the idea behind this term has been around for …

Returning from a recent trip to France, I purchased a bag of Lay’s potato chips at the airport in Paris …

Software companies often approach the localization of their product by asking their international resellers to take charge of adapting their …

Intrernationalization is the process of making the “wrapping” around a product flexible so that it can easily be adapted for …

A text book definition of translation is “a written communication in a second language having the same meaning as the …

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