Localization Digs Deep: Kit Kat Bars in Japan
I came across another example of the “localization” of food products. National Public Radio broadcast a piece on how the …
Read MoreArchive for the ‘Articles’ Category
Transcreation Defined
Transcreation is a new buzz word in the localization business. However, the idea behind this term has been around for …
Read MorePotato Chips: A Localization Case Study
Returning from a recent trip to France, I purchased a bag of Lay’s potato chips at the airport in Paris …
Read MoreUsing a reseller for localization?
Software companies often approach the localization of their product by asking their international resellers to take charge of adapting their …
Read MoreInternationalization Defined
Intrernationalization is the process of making the “wrapping” around a product flexible so that it can easily be adapted for …
Read MoreTranslation Defined
A text book definition of translation is “a written communication in a second language having the same meaning as the …
Read MoreProtected: Paris – SFT – Marketing to US Clients
There is no excerpt because this is a protected post.
Read MoreProtected: Paris – SFT – Les médias sociaux
There is no excerpt because this is a protected post.
Read MoreUS Hispanics Want Well-Translated Sites
The US Hispanic Spanish-speaking market is growing and is a market that often cannot be ignored. However, that population is …
Read MoreLocalization Defined
Localization is the process of adapting a product for a specific region or country. Involving more than just translation, localization …
Read More