Archive for the ‘Articles’ Category

Localization Digs Deep: Kit Kat Bars in Japan

I came across another example of the “localization” of food products. National Public Radio broadcast a piece on how the …

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Transcreation Defined

Transcreation is a new buzz word in the localization business. However, the idea behind this term has been around for …

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Potato Chips: A Localization Case Study

Returning from a recent trip to France, I purchased a bag of Lay’s potato chips at the airport in Paris …

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Using a reseller for localization?

Software companies often approach the localization of their product by asking their international resellers to take charge of adapting their …

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Internationalization Defined

Intrernationalization is the process of making the “wrapping” around a product flexible so that it can easily be adapted for …

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Translation Defined

A text book definition of translation is “a written communication in a second language having the same meaning as the …

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Protected: Paris – SFT – Marketing to US Clients

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Protected: Paris – SFT – Les médias sociaux

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US Hispanics Want Well-Translated Sites

The US Hispanic Spanish-speaking market is growing and is a market that often cannot be ignored. However, that population is …

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Localization Defined

Localization is the process of adapting a product for a specific region or country. Involving more than just translation, localization …

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